Oslo
The Oslo pilot pairs up IKEA Norway with the City of Oslo.
The IKEA Ingka Group, the largest IKEA franchisee, aims to generate more renewable energy than it consumes across its operations by 2030. With an increasing share of omnichannel purchases, optimising last-mile deliveries is central to this ambition.
Within the next few years, all last-mile deliveries will be operated with zero-emission vehicles. Once this goal is achieved, the next is to minimise the number of kilometres driven. Typically, last-mile routes in Oslo span 75-100 km. However, a Click and Collect Near You route is approximately 20-30 km, reducing the number of driven kilometers by about 75%. This service has been developed primarily for rural areas, where high car ownership and usage allow customers to pick up their orders when they are on the way.
To support this initiative, IKEA Norway has developed a service called Click and Collect Near You. In this service, delivery vans travel to and park at satellite locations, enabling customers to collect their orders and complete the last mile themselves.
The aim is to select locations and time windows that align with journeys customers would already undertake, such as daily commutes or grocery shopping to reduce the number of driven kilometres on delivery routes and ensures a high fill rate of delivery vehicles all the way to the final destination. In connection with this, research will be conducted to understand the drivers of customer behaviour and the true environmental impact of this solution.
Objectives
Compare different pick-up point locations, to learn which locations are more attractive for customers and why.
Assess to what extent the pick-up point service will reduce GHG emissions and traffic from last mile deliveries.
Test measures to increase the share of customers choosing zero-emission delivery options.
Communicate information on environmental and societal impacts of delivery options to the customers in connection with their online ordering process.
"We are in the midst of a global transformation in retail. Online shopping is revolutionising how consumers discover and receive their purchases."
– Teodor Bäckström
VP Customer Fulfilment, IKEA Norway
"As part of IKEA’s journey to net-zero emissions, we are minimising the footprint of our last-mile operations. Through our Living Labs initiative, part of CodeZERO, we will reduce our CO2 emissions, optimise urban space usage, and support social responsibility.”
– Teodor Bäckström
VP Customer Fulfilment, IKEA Norway
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