Oslo launches “Click and Collect Near You”
Oslo has rolled out ‘Click & Collect Near You’ at 10 new neighbourhood locations, in partnership with the City Environment Agency, the Institute of Transport Economics (TØI) and IKEA. The six-month pilot makes online shopping easier and greener by consolidating orders to nearby pick-up points. Fewer door-to-door stops mean less traffic and lower emissions in the city centre, while customers get faster, cheaper deliveries.
A simple concept with a big impact
By coordinating deliveries to a single nearby address, ‘Click & Collect Near You’ cuts transport kilometres, traffic and emissions—while giving customers faster, cheaper pick-ups. Early signs are positive: at Løkka’s launch, a steady stream of people collected orders on foot and by bike.
"This way of delivering goods is a win-win for the climate, residents and businesses. When people collect goods close to where they live, it brings environmental benefits, improves accessibility and reduces the need for private cars. It will be exciting to follow this pilot project further," says Marit Vea, Vice Mayor for the Environment and Transport, who was involved in opening the new location in Grünerløkka.
The pilot consolidates IKEA orders to central collection points across the city. Neighbours pick up from a shared location within a set window, dramatically reducing delivery miles and costs for everyone—a win for the environment and for household budgets. Success means uptake, customer experience and measured traffic/emissions effects, but the first day’s response suggests strong potential.
A hybrid model
IKEA and partners are piloting a hybrid between home delivery and click-and-collect using the 'Click & Collect Near You' system. Rather than driving long door-to-door routes—often around 150 kilometres over seven hours for about 15 customers—a single truck is loaded once and parked at a convenient, pre-agreed spot such as a petrol station forecourt, public car park or workplace. Customers collect within a one-hour window, often as part of journeys they were already making.
This shift replaces many individual stops with one consolidated drop, cutting vehicle kilometres and emissions while easing congestion and noise in busy streets. The service is quicker and more predictable for customers, who avoid broad home-delivery slots, and it lowers operating costs for the provider. It also scales best when aligned with urban and peri-urban access rules and with local planning.
During the trial, only existing loading and unloading areas are used, where active goods delivery is permitted. All operators must follow traffic laws, signage and local regulations to ensure clarity and safety.
“I support all solutions that reduce unnecessary driving in our neighbourhoods and make it easy for people to live in the city without a car. This is a step in the right direction,” adds Marit Kristine Vea, Vice Mayor for Environment and Transport.
Marit Kristine Vea says, “I support all solutions that reduce unnecessary driving in our neighbourhoods and make it easy for people to live in the city without a car. This is a step in the right direction!”
Good for the environment and the bottom line
“We are proud to be working with Oslo Municipality and other stakeholders to find new, smart solutions that benefit both people and the environment,” says Teodor Bäckstrøm, Head of Customer Logistics at IKEA Norway. “When we take 10 kilometres out from a city environment, it’s not only about CO₂ emissions. It’s also about noise pollution, congestion, and filling up roads. It’s about people’s time—time that could be used for other things instead of driving around in city traffic to collect orders.”
The model has previously been used in rural contexts. Transferring it to dense urban areas requires suitable sites within existing regulations and street layouts. “We have not been able to find the type of locations that are relevant in an urban environment. Most of the locations we’ve used so far have been on the rural side, with plenty of space and fewer people. What we want to explore in this pilot is how to make it work together in the city,” Bäckstrøm notes.
A defined collection window is central to the service. Customers collect from a fixed location during a one-hour slot on a regular, fortnightly cadence, removing the need for broad home-delivery windows. As Bäckstrøm summarises: “Very low cost, very low impact, and very predictable.”
