Antwerp
Antwerp’s municipality is the driving force behind their sustainable logistics transformation. Having signed the Mayors’ Covenant on Energy and Environment in 2017, the city has committed to reducing its CO2 by 40% by 2030, preparing a sustainable urban logistics plan to meet this goal.
Bpost is a fast-growing logistics provider for parcel handling and omnicommerce in Europe, North America and Asia with the ambition of becoming zero-emission by 2030 in last-mile mail and parcel deliveries. Torfs has set ambitious climate goals for 2025, including the aim to use only green energy for electricity and heating. Thanks to their network of online and physical shops, Torfs is a multichannel retailer. Customers can choose to have their purchases delivered to one of their physical shops or by bpost.
Bpost offers several delivery options for customers to choose from. Most customers opt for home delivery which is carried out by bpost on foot, bike, electric or conventional delivery vans. However, bpost is increasingly investing in lockers for pick-up drop-off (PUDO) points to allow consumers to pick up their parcel by foot or bike. PUDO points lower CO2 emissions by consolidating parcels and since customers can pick up their parcels at their convenience, failed delivery is greatly reduced.
The combination of emission-free vehicles and overall less kilometres driven means that not only are CO2 emissions lowered by 97%, but also lower social and ecological costs. Bpost and Torfs will investigate the possibilities for an ecozone solution in Antwerp, in which an optimal mix of these delivery models is used to reduce emissions in the last mile. However, the final delivery method is up to the end customer.
Objectives
Trigger behaviour change in the preferred delivery option that customers select when checking-out their basket by testing different types of communication to customers in Torfs web interface to measure their impact on consumers’ choice behaviour
Calculate the impacts of consumers’ choices in terms of e.g., CO2 emissions saved, reduction of km travelled, buy in of social deliveries.
Test zero-emission and more efficient delivery and return options.